The Dacia Duster project was born out of the easy premise that a real need existed in the world for an cheap, convenient and rugged 4x4, a class which is currently not well served. Aware of this gap, the Renault group decided to develop an all-terrain car aimed initially at emerging markets. The needs of European buyers were also taken into account from the project outset.
In emerging markets (russia, Brazil, etc. ), the middle classes aspire to owning a modern vehicle that reflects their social status. At the same time, they want a strong vehicle that is robust, versatile and capable of standing up to climatic demands and conditions that can be both tough and varied (long distances, difficult terrain, use in big built-up areas). The current provide is largely dominated by imported Suvs, which are often priced beyond the means of these middle classes.
In Europe, Dacia's success has highlighted the demand for modern, robust and cheap vehicles. Although the current range of 4x4s and Suvs is quite extensive, it neglects the call for a functional, cheap all-terrain car, favouring instead Suvs that are expensive and often ill-suited to the needs of off-road driving.
At first glance, Dacia Duster is clearly a 4x4. Its front end exudes a sense of ruggedness, with its imposing chrome grille and sump guard also pointing to its clear 4x4 credentials. Seen in profile, its high ground clearance, wide wheel arches and body protection are an open invitation to take on even the toughest surfaces.
In line with its Pure Drive strategy, Nissan continues to innovate to enhance CO2 and fuel efficiency performance to deliver no compromise, real benefits for buyers. As part of this strategy Nissan is introducing a new Pure Drive version of the top selling Nissan Qashqai equipped with a new state-of-the-art 1. 6 Dci motor.
This new motor is the ideal example of Nissan's Pure Drive strategy, replacing the previous 2.0Dci with a more efficient motor that not only provides lower emissions and considerably enhanced levels of fuel efficiency but which provides the same level of performance as the bigger motor.
At the same time, high-tech new features become available on the Nissan Qashqai range, including a new CVT gearbox and, for the first time on a C-segment vehicle, Around View Monitor. AVM uses a series of small cameras located on the look of the car to make parking and manoeuvering as secure as possible by giving the driver a real-time helicopter view of the environment around the vehicle.
The moves will underline Nissan's leadership of the booming Crossover sphere and keep Nissan Qashqai one, or even two, steps ahead of its opposition.