Nissan Tiida vs Toyota Yaris

Nissan Tiida

Toyota Yaris

Nissan Motor Co. , Ltd. premiered an all-new hatchback model at the 2011 Auto Shanghai. This new model will be the new generation Nissan Tiida in China.

The Nissan Tiida hatchback, presented in China in 2005 from Dongfeng Nissan, is a pioneer in the compact hatchback sphere in China, selling 85000, units in 2010. Sold globally in 165 countries, the Nissan Tiida is the best-selling model in the current Nissan offering lineup.

The all-new Nissan Tiida is targeted toward young families who value class life. With appeal points such as 'premium and agile styling', 'class leading comfort' and 'PURE DRIVE revolutionary powertrain', the new model will continue to be a leading model in the compact hatchback sphere in China. Nissan will also be the first Japanese manufacturer to introduce a turbo-charged motor in the Chinese sphere, with the introduction of the new Nissan Tiida's turbo series.

Based on a keyword 'fluid & Brisk', the new Nissan Tiida provides a new, luxury feeling with a smooth, streamlined bodyside, well-balanced proportions and advanced-design look parts, such as grilles and lamps with refined details. To further improve its roomy dashboard, which has been well received in the previous generation Nissan Tiida hatchback, the wheelbase length has been increased by 100mm to ensure best-in-class back knee space. With increased length and breadth of the front window and optimally-shaped side mirrors for ease of use, visibility is significantly enhanced contributing to stress-free driving.
The release of the third generation Toyota Yaris adds a new chapter to the model's ongoing European success story. Over the last decade, the Toyota Yaris has consistently enjoyed a segment share of more than 5%. It has been a strong contributor to the increase in Toyota sales throughout Europe, boosting the make picture and becoming a key pillar of the company's European manufacturing operations.

The new Toyota Yaris will compete in the B-segment which - with a 26% share of the total sphere, equating to some 4 million sales per annum - remains the most hight-priority sales arena of the European auto sphere. This segment is currently dominated by petrolengined cars, which represent more than two thirds of the combination.

Over the last few years, fragmentation has accelerated within the B-segment, thanks to the introduction of an increasing diversity of new model types such as the SUV and B-MPV. Nonetheless, representing 50% of total sales, the hatchback remains the segment's most hight-priority, and best-selling, bodystyle.

With the continued increase in fuel costs and CO2 taxation levels instigating downsizing by buyers from other segments, B-segment sales are expected to remain stable in the immediate future.