New platform, new layout, new motor - the new SsangYong Korando brings an completely fresh approach to the crossover sphere.
Introducing a number of significant firsts for SsangYong, the SsangYong Korando is ready to take a bold step into one of the most buoyant sectors of the European vehicle sphere. Merging the low running costs and dynamic features of a traditional family hatchback with the visual appeal, adventurous spirit and rough-road capability of an SUV, the SsangYong Korando is aimed at the heart of the crossover sphere.
With the focus on class and desirability, the SsangYong Korando has been developed and jointly designed in Europe by renowned stylist Giorgetto Giugiaro. With one of the most famous names in auto layout behind it, the new SsangYong Korando takes on a modern, stylish SUV shape reflecting the rugged appeal that lies at the heart of today's SsangYong Motor Company.
Looking outside of Europe, the SsangYong Korando make is already one of the strongest in the SUV sphere. Indeed, SsangYong Korando is listed in the Korean Guinness Book of World Records as the country's longest surviving auto make. With its roots stretching as far rear as 1974, the SsangYong Korando started a new chapter in Korean vehicle making as the first-ever self-developed four-wheel-drive model to come from the country in 1983. The next significant evolution in 1996 was the adoption of Mercedes-Benz diesel technology when the third generation model was presented.
With a new bodyshell, new engines and fresh, bold look-and-feel that introduces a new kind of dynamic aesthetics, the latest Kia Sportage is an urban-friendly compact SUV for today's families - consuming less fuel and emitting less CO2.
Longer, wider and lower than the previous model - by 90 mm, 15 mm and 60 mm respectively - the all-new layout successfully retains the key SUV features - a commanding driving position, heightened sense of safety and comprehensive road presence - that made the second-generation Kia Sportage so well-known.
The second-generation Kia Sportage was presented in 2004 and marked a tremendous step forward for Kia. Over the next six years, it attracted thousands of new buyers to Kia, and achieved global sales of more than 860000, units - including 150000, units in Western Europe.
Now, under the direction of Kia's Chief Layout Officer Peter Schreyer, the Kia layout teams have created a third-generation Kia Sportage incorporating Kia's new layout DNA and many features from the 2007 Kia Kue concept vehicle, to be immediately identifiable and to stand out from potential competitors in an increasingly crowded segment.